From left： Christopher Lai, Government Director of Lucullus Group,  Leo Ko, Director of Beverage of  Cordis Hong Kong, Li Yuet Faat, Chinese language Delicacies Government Chef of Ming Courtroom, Purple Yao, Deputy  Director of Branding, Communications & Reside Streaming, HKA, YAN Bo, Chairman of HKA, Charles  Zhao, Deputy Director, Service Supply of HKA,  Edmond Lam, Government Chef of Man Yuen, Homer Yu, CEO of Cheong Hing Retailer ltd

 

Hong Kong Airways lately celebrated its 18th anniversary and unveils its strategic growth plan. This milestone marks  the airline’s strong development momentum and confidence within the Hong Kong aviation business, because it  broadcasts its return to the long-haul market in early 2025.

Going Worldwide: Returning to long-haul market 

Firstly, Hong Kong Airways will resume its Gold Coast direct service on 17 January 2025 (4  occasions weekly), offering passengers with handy journey choices between Hong Kong, the  Better Bay Space, and the Gold Coast. It is going to additionally resume its Vancouver route on the next  day, 18 January 2025 (two occasions weekly, ticket reservations will likely be accessible quickly), which marks its official return to the long-haul worldwide market. This strategic transfer signifies the airline’s  transformation from a regional service to a global airline, with a give attention to increasing its  international route community.

Following a profitable restructuring final 12 months, Hong Kong Airways has been actively enhancing its  providers and increasing its enterprise. By means of strategic planning, the airline has demonstrated a  robust restoration functionality by optimising its route community and adjusting its fleet construction, which now covers greater than 30 locations.

This 12 months, the variety of flight sectors has absolutely recovered to pre-pandemic ranges, with an  common passenger load issue of roughly 85%. The airline expects to succeed in its annual  site visitors goal of carrying greater than 5 million passengers by the tip of 2024. Moreover,  bookings for the Christmas and Lunar New 12 months interval have already reached 85%, with that for  the ski resort routes in Northeast Asia reaching 90%. In response to this robust demand, the  airline will enhance flight frequency on related routes from December.

Expands the fleet to extend carrying capability 

To help its enterprise development, Hong Kong Airways has considerably expanded its fleet this 12 months,  introducing a number of Airbus A330-300 wide-body plane to help medium- to long-haul routes.  The airline has additionally launched its first A321 plane, configured with 220 all-economy class seats,  to extend passenger capability and operational effectivity. By the tip of this 12 months, Hong Kong  Airways’ fleet is anticipated to develop to round 30 plane and the corporate will proceed to develop  the fleet dimension as wanted to additional enhance its capability.

The diversified fleet configuration will help flight flexibility and protection, facilitating passengers with handy entry from Hong Kong to common vacationer locations in mainland  China, Japan, South Korea, Southeast Asia, Australia, the US, Canada, and Europe. In  addition to working its personal routes, the airline will proceed to collaborate with companions to  develop its codeshare community, present seamless sea-land-air intermodal transportation, and  try to supply service range.

Capitalises on 3RS alternative & expands intermodal transportation in GBA 

The third runway system (3RS) at Hong Kong Worldwide Airport is scheduled to totally  begin operations on the finish of November, which is able to considerably improve the airport’s  throughput, optimise flight departure and arrival processes, and enhance operational effectivity  and passenger expertise. Leveraging Hong Kong’s distinctive geographical benefits to, join  mainland China with the remainder of the world, in addition to the chance introduced by the 3RS, Hong  Kong Airways will utilise the “airport metropolis” infrastructure and surrounding aviation community to  deepen cooperation with cities within the Better Bay Space (GBA), and promote intermodal  transportation, akin to seamless “air-land-air” transfers through the Hong Kong-Zhuhai-Macau Bridge,  to offer passengers with a extra handy journey expertise.

Beginning this winter, the airline will enhance flights to Seoul (twice every day) and Tokyo (5 occasions  every day), whereas Sapporo will develop into a every day flight. It is going to additionally launch Sendai route in December and resume flights to the Gold Coast and Vancouver in January 2025, demonstrating its confidence  within the capability of the 3RS and dedication to exploring extra potential routes to strengthen ties  with Belt and Street nations and worldwide markets.

Energetic recruitment to develop the workforce 

To deal with enterprise development, Hong Kong Airways has recruited over 600 new workers this  12 months, a lot of whom have already stuffed the frontline positions, bringing the whole variety of  cabin crew to greater than 1200. Wanting forward, the variety of workers is anticipated to extend  by 60% subsequent 12 months, with a 60% enhance in pilots and a 1.6-fold enhance in cabin crew. Recruitment  will proceed within the native market in addition to the GBA, South Korea, Japan, Southeast Asia and  past.

Enhances passenger providers for elevated journey expertise 

Hong Kong Airways is dedicated to offering passengers with protected, high-quality, and  snug flying experiences, and incorporates Hong Kong’s cultural traits into its  providers. This 12 months, the airline has optimised its cabin and airport lounge providers to offer the  finest passenger consolation doable.

To create a novel in-flight eating expertise for enterprise class passengers, the airline has  partnered with Michelin really helpful native restaurant, Man Yuen, in addition to Michelin starred  Cantonese restaurant, Ming Courtroom, on the Cordis Lodge, to supply beautiful Chinese language artistic delicacies.  To start out with, Man Yuen has been offering signature dishes since September, together with its  famend Steamed Pork Mince with Anchovies, King of Stir-fried with Stir-fried Garlic Chive with  Prawns and Dried Scallop Egg White Fried Rice, Braised Curry Beef Brisket with Potato and and so forth,  whereas from the second half of 2025 onwards, Ming Courtroom will launch its revolutionary fusion  delicacies in Enterprise Class, that includes dishes akin to Pork Rib Trio Onion, Baked, Wagyu Beef Cheek,  15-year Aged Dried Tangerine Peel, Braised. Paired with the airline’s signature “Bauhinia  Blossom” welcome drink, desserts, and native model candies, the general eating expertise has  been elevated. In parallel, Corelle’s eco-friendly, light-weight, and sturdy tableware has additionally  been launched to Enterprise Class, reflecting the airline’s dedication to inexperienced and  sustainability.

In the meantime, to embody its “Very Hong Kong” model positioning, the airline provides financial system class  passengers a style of Hong Kong’s distinctive specialties akin to “Rice with Two Sides (This This  Rice)” and Nestle ice cream on chosen routes, making inflight eating a pleasure of the journey.

Moreover, this 12 months, the airline has prioritised the restoration of in-flight leisure  techniques on a number of A330 plane, with a few of them introducing wi-fi streaming know-how,  permitting passengers to entry and luxuriate in a variety of content material utilizing their private cell  gadgets. The airline targets to totally restore full service by 2025.

Moreover, Hong Kong Airways has reopened its VIP lounge Membership Autus since 2023. Positioned at  the Hong Kong Worldwide Airport’s midfield concourse, Membership Autus is the one lounge that  provides unique lounge providers, together with therapeutic massage chairs, and conventional Hong Kong-style  delicacies akin to cart noodles, egg tarts and congee, to make passengers’ journey expertise extra enjoyable and gratifying.

18th Anniversary Particular Provide 

To have a good time its 18th anniversary, Hong Kong Airways will launch a year-round improve service  from 28 November for passengers flying on their birthday with upgrades all through their  journey. Passengers flying with Hong Kong Airways on their birthday can get pleasure from buy-one-get-one free upgrades, precedence boarding, complimentary lounge entry, and birthday shock presents.  Youngsters aged 3-11 who accumulate a sure variety of flights will likely be invited to go to the Hong  Kong Airways Coaching Academy.

 

 

 





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