Marina Bay Sands (MBS) unveiled its new model imaginative and prescient and marketing campaign because it marks a major milestone in its US$1.75 billion reinvestment programme.

The Singaporean hospitality icon just lately accomplished the implementation of its unique Paiza Assortment throughout all three lodge towers. 

This bold transformation, designed to raise each side of the visitor and hospitality expertise, was pushed by a singular imaginative and prescient to create a vacation spot that transcends creativeness. 

The Paiza Assortment, principally made up of suites and served by Singapore’s largest butler staff, types a key a part of Marina Bay Sands’ multi-year transformation in direction of model and repair elevation, because the built-in resort attracts on the world’s greatest designers and craftsmen to create a brand new land of luxurious.

A brand new imaginative and prescient: Above Past

Complementing the infrastructural adjustments, the brand new model imaginative and prescient Above Past will herald a brand new period. 

The assertion is designed to convey each the distinctive top and grandeur of its iconic structure, in addition to Marina Bay Sands’ unwavering ambition to surpass expectations and set new benchmarks in hospitality. 

A multi-million-dollar model redesign and marketing campaign envisioned in-house and executed by world-class creatives together with Pentagram New York, Frosty, and acclaimed filmmaker Celine Tune, articulates the resort’s ongoing ambition to cement its place as one of many main locations on this planet.

MBS chief working officer Paul City mentioned: “We at the moment are on the subsequent stage of improvement with our bold transformation that’s pushing the boundaries of luxurious hospitality. The brand new model imaginative and prescient and property refurbishment is well timed because it mirrors and enhances this imaginative and prescient, setting the tone as we enter the subsequent section of progress.”

The milestone was introduced at a worldwide press occasion held at Sands Theatre by City, along with Sands International Ambassador David Beckham and chief advertising and marketing officer Irene Lin.





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